Strategic planning is an important tool in the sports and event industry. Describe the process, identifying and defining the three critical stages of strategic planning. Lastly,
Strategic planning is an important tool in the sports and event industry. Describe the process, identifying and defining the three critical stages of strategic planning. Lastly,
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Strategic planning is an important tool in the sports and event industry. Describe the process, identifying and defining the three critical stages of strategic planning. Lastly, explain which stage you believe is the most important for the success of any event, and why.
Expert Solution
Step 1-Introduction-
The process of strategic planning has three basic steps-
1. Planning
2. Execution
3. monitoring development and progress.
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Solved in 2 steps
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