From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today.  Information concerning recent changes in the firm is readily available online. Describe and critique Home Depot’s current marketing strategy. Does it “fit” with the firm’s strategies at the corporate and business levels? Explain. Compare and contrast Home Depot’s functional strategies (e.g., marketing, human resources, production, etc.) with those of Lowes. What should Home Depot’s top management do at the functional level to distinguish the firm from its closest rival? What is a value chain and how does this apply to Home Depot and their ability to compete with their competitors When Home Depot’s performance declines because all businesses have decline periods should they change their strategies.  Explain!

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  • From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today.  Information concerning recent changes in the firm is readily available online.
  • Describe and critique Home Depot’s current marketing strategy. Does it “fit” with the firm’s strategies at the corporate and business levels? Explain.
  • Compare and contrast Home Depot’s functional strategies (e.g., marketing, human resources, production, etc.) with those of Lowes. What should Home Depot’s top management do at the functional level to distinguish the firm from its closest rival?
  • What is a value chain and how does this apply to Home Depot and their ability to compete with their competitors
  • When Home Depot’s performance declines because all businesses have decline periods should they change their strategies.  Explain! 
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