Your Goal: Determine the company’s current business-level strategy and provide justified recommendations for implementing new or revised business-level strategies that increase competitiveness. Step 1: Choose a case that you have not yet analyzed from these options (you can find them at the end of your textbook): Baidu’s Business Model and Its Evolution CrossFit at the Crossroads An Examination of the Long-Term Healthcare Industry in the USA New Business Models for Heise Medien: Heading for the Digital Transformation Ultrarope: Crafting a Go-To-Market Strategy for Kone’s Innovation "Ultrarope" Hosting Cable Step 2: Analyze the case. Identify the frameworks, tools, and resources that will help you gain a thorough understanding of the current state of the company and the challenges they face. Step 3: Synthesize your findings and propose solutions in a report. Your report should include the following:  The main points of the case: Briefly summarize the case you chose to analyze. A summary of your analysis with evidence: Include the results of any analysis you conducted, including external analysis, internal analysis, PEST and SWOT analyses, etc. Summarize strengths, weaknesses, and threats for the company. Strategy: Identify three to four recommendations that address the goal of the analysis. List the pros and cons of each option and identify which one you recommend the company adopts. Justify your choice in reference to principles in the course textbook and the results of your analysis. Strategy Implementation: Provide steps the company would need to take to implement the proposed strategy, including changes to company structure, incentives, control, etc. Critical Questions: List one to two questions that would contribute to a meaningful discussion about the case in class. These questions should get at the deeper issues of the case, lead to a critical analysis of possible solutions, and help us identify takeaways and learning points that we can apply in the future. Principles and Application: List one to two takeaways from your analysis that apply to other projects in the class, your life, and your future work. They should help you identify how to better apply the strategies and principles that you learned this week in the reading.

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.Your Goal: Determine the company’s current business-level strategy and provide justified recommendations for implementing new or revised business-level strategies that increase competitiveness.

Step 1: Choose a case that you have not yet analyzed from these options (you can find them at the end of your textbook):

  • Baidu’s Business Model and Its Evolution
  • CrossFit at the Crossroads
  • An Examination of the Long-Term Healthcare Industry in the USA
  • New Business Models for Heise Medien: Heading for the Digital Transformation
  • Ultrarope: Crafting a Go-To-Market Strategy for Kone’s Innovation "Ultrarope" Hosting Cable

Step 2: Analyze the case.

Identify the frameworks, tools, and resources that will help you gain a thorough understanding of the current state of the company and the challenges they face.

Step 3: Synthesize your findings and propose solutions in a report. Your report should include the following: 

  • The main points of the case: Briefly summarize the case you chose to analyze.
  • A summary of your analysis with evidence: Include the results of any analysis you conducted, including external analysis, internal analysis, PEST and SWOT analyses, etc. Summarize strengths, weaknesses, and threats for the company.
  • Strategy: Identify three to four recommendations that address the goal of the analysis. List the pros and cons of each option and identify which one you recommend the company adopts. Justify your choice in reference to principles in the course textbook and the results of your analysis.
  • Strategy Implementation: Provide steps the company would need to take to implement the proposed strategy, including changes to company structure, incentives, control, etc.
  • Critical Questions: List one to two questions that would contribute to a meaningful discussion about the case in class. These questions should get at the deeper issues of the case, lead to a critical analysis of possible solutions, and help us identify takeaways and learning points that we can apply in the future.
    Principles and Application: List one to two takeaways from your analysis that apply to other projects in the class, your life, and your future work. They should help you identify how to better apply the strategies and principles that you learned this week in the reading.
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