The curvilinear relationship of corporate performance and diversification indicates that: dominant-business corporate strategies tend to be higher performing than related constrained or unrelated business strategies. the highest performing business strategy is related constrained diversification. the less related the businesses acquired, the higher performing the organization. none of the strategies consistently outperforms the others.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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  1. The curvilinear relationship of corporate performance and diversification indicates that:

     
    1. dominant-business corporate strategies tend to be higher performing than related constrained or unrelated business strategies.

       
    2. the highest performing business strategy is related constrained diversification.

       
    3. the less related the businesses acquired, the higher performing the organization.

       
    4. none of the strategies consistently outperforms the others.

       
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