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Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)

Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)
Transcribed Image Text:Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)
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