Remaining competitive is very different from achieving sustainable competitive advantage. The quest for competitive advantage requires that companies and the managers within them continually reinvent themselves. Specifically, advantage derives from five key company capabilities: adaptability, flexibility, speed, aggressiveness and innovativeness. These five capabilities ultimately come down to one - ENTREPRENEURSHIP. Required Analyse this assertion and illustrate how it applies to THE RISE AND FALL OF BLACKBERRY

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Remaining competitive is very different from achieving sustainable competitive advantage. The quest for competitive advantage requires that companies and the managers within them continually reinvent themselves. Specifically, advantage derives from five key company capabilities: adaptability, flexibility, speed, aggressiveness and innovativeness. These five capabilities ultimately come down to one - ENTREPRENEURSHIP.

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Analyse this assertion and illustrate how it applies to THE RISE AND FALL OF BLACKBERRY

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