Business markets refers to all of the buying and personal consumption of final consumers. True or False 2. Both the internal reports system and the marketing intelligence system focus on data available from within the company True or False 3. One of the problems with internal databases is the slowness of access and cost associated with these information sources. True or False 4. The Marketing Mix includes production, price, promotion and place, they are knows as the 4ps of marketing True or False 5. Interactive marketing is one of the most critical strategies used in service firms True or False
Business markets refers to all of the buying and personal consumption of final consumers. True or False 2. Both the internal reports system and the marketing intelligence system focus on data available from within the company True or False 3. One of the problems with internal databases is the slowness of access and cost associated with these information sources. True or False 4. The Marketing Mix includes production, price, promotion and place, they are knows as the 4ps of marketing True or False 5. Interactive marketing is one of the most critical strategies used in service firms True or False
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter14: Data Mining
Section14.2: Classification Methods
Problem 7P
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1. Business markets refers to all of the buying and personal consumption of final consumers.
True or False
2. Both the internal reports system and the marketing intelligence system focus on data available from within the company
True or False
3. One of the problems with internal databases is the slowness of access and cost associated with these information sources.
True or False
4. The Marketing Mix includes production, price, promotion and place, they are knows as the 4ps of marketing
True or False
5. Interactive marketing is one of the most critical strategies used in service firms
True or False
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