3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app.
3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital
marketing options such as email, voice, text, app alert, app redemption token, etc.
The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following
assumptions apply:
●95% of sales are electronic (credit card/phone), 5% are cash;
●55% of customers use a loyalty card at time of transaction;
●customers who have a loyalty card have provided credit card/phone/email details; and
●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of
customers have downloaded and use the app.
Report Structure
Your report should include the following sections:
●Introduction: Briefly explaining the purpose of the report
●Technology Options: Where you describe each type of technology
●Sales Solution: Where you explain how the options will increase sales
●
●Conclusion: Where you summarise what has been proposed
Step by step
Solved in 2 steps
