Manufacturers and distributors beg you to stock their new items as a big grocery chain's top buyer. Tens of new things are launched weekly. These items are often introduced with nationwide advertising campaigns and merchant promotions. To introduce new goods, shelf space for old products must be lowered or deleted. You need to work with the IS department to create a marketing MIS to predict the profit impact of adding or removing an item from inventory. What do you suggest to the IS department for establishing such a system?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.2: Dollar Shave Club Faces Sharp Competition
Problem 2C
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Manufacturers and distributors beg you to stock their new items as a big grocery chain's top buyer. Tens of new things are launched weekly. These items are often introduced with nationwide advertising campaigns and merchant promotions. To introduce new goods, shelf space for old products must be lowered or deleted. You need to work with the IS department to create a marketing MIS to predict the profit impact of adding or removing an item from inventory. What do you suggest to the IS department for establishing such a system?

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