Born in 1954, the Sarihusada Generasi Mahardhika Company (Sarihusada) is known as a strong player in the dairy business. SGM offers mother and child products to support their fulfillment of nutrition and health. Naturally, in a survey on the e-commerce market, SGM is a strong player in the market for baby milk. Sarihusada, which has a factory in Yogyakarta, has also worked on the e-commerce market for its baby milk products. Its products are available in e-commerce in Indonesia, such as Orami, Tokopedia, Shopee, Bukalapak, JD.ID, Blibli, and Lazada
SGM entered e-commerce since 2016. “The products we offer in the e-commerce market are of the same quality as those in conventional markets. However, in e-commerce we offer a different shopping experience, because consumers can enjoy the convenience of shopping anywhere and anytime while getting more educational information," said Widianto Juwono, Sales Director of Danone Specialized Nutrition Indonesia who manages the marketing of SGM milk.
In order to succeed in penetrating e-commerce, SGM has an e-Commerce Department that is specifically tasked with managing e-commerce sales. "Apart from this team, we also have a Digital Marketing Team whose job is to create an interesting shopping experience while including educational content," said Widianto. Already having an official store for all of its products, at Tokopedia and Shopee, now SGM guarantees that the products sold at the official store maintain their originality and have an expiration date guarantee
In order to be successful in e-commerce, his party provides a pleasant shopping experience for consumers, also provides access for consumers, especially mothers, to educational information, such as seminars/kulwap (WhatsApp lectures) activities with experts. "We have also prepared Careline as a CRM that is ready to answer mothers' questions," said Widianto. What is certain, SGM also carries a product's unique selling point —among other things the benefits of nutritional content in the product—in every communication that is launched.
The SGM Careline team is on duty 24 hours a day 7 days to handle various consumer inquiries, inputs and complaints. The Careline team is already an expert on product related matters. They have been trained to provide solutions related to various consumer questions.
Not only that, SGM also rewards its customers with a loyalty program, which includes giving points that can be exchanged for attractive prizes. "In e-commerce, our focus is to increase consumer shopping convenience and satisfaction. We also continue to provide visibility and findability across all e-commerce platforms," Widianto emphasized.
The question in image
Step by step
Solved in 2 steps
