Watch the video “The Secret Life of Cell Phones” (http://www.youtube.com/watch?v=UkbpiL9UsY8), a video created by INFORM Inc. (an environmental NGO). How manyphones have you owned in your life? How often do you replace them? What happens toyour old phones? If you turn your phone over to a company (phone company or retailer),do you know what practices their recycler uses? How would you find out? What ways mightwe encourage people to recycle phones? Who profits and benefits from the recycling ofphones?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Watch the video “The Secret Life of Cell Phones” (http://www.youtube.com/watch?v
=UkbpiL9UsY8), a video created by INFORM Inc. (an environmental NGO). How many
phones have you owned in your life? How often do you replace them? What happens to
your old phones? If you turn your phone over to a company (phone company or retailer),
do you know what practices their recycler uses? How would you find out? What ways might
we encourage people to recycle phones? Who profits and benefits from the recycling of
phones?

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