You are developing a vision of e-commerce from 2 perspectives: security and online marketing. Explain: The 2 new marketing concepts from the point of view of utilizing social, mobile and local marketing. The difference between utilizing Facebook and Twitter as a social platform for online marketing? How social technologies help in identifying and attracting loyal customers?

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.