Timberland that they must sanction an advertising campaign to address this issue. After several rounds of discussion, the ad agency and the internal marketing team at Timberland come up with an actionable advertising strategy. In your opinion, which of the following advertising tactics should the brand not rely on to strengthen Timberland's brand personality? celebrity endorsers type of media outlet length of the ad user imagery tone of the ad.
The Timberland brand is known for its rugged outdoorsy shoes and apparel wear. Navin works in an advertising agency and serves as the brand Timberland's Account manager. Navin is responsible for ensuring that Timberland's brand personality, positioning, and imagery are maintained and enhanced.
Recent consumer research has been showing an alarming dip in consumer beliefs about Timberland's rugged personality. Consumers consistently rate brands such as REI and LL Bean as being more rugged than Timberland. In order to address this gradual brand dilution, Navin suggests to the marketing team from Timberland that they must sanction an advertising campaign to address this issue. After several rounds of discussion, the ad agency and the internal marketing team at Timberland come up with an actionable advertising strategy. In your opinion, which of the following advertising tactics should the brand not rely on to strengthen Timberland's brand personality?
celebrity endorsers
type of media outlet
length of the ad
user imagery
tone of the ad.
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