The product manager of GE is reviewing the penetration of trash compactors in American homes. After more than two decades in existence, this product is in relatively few homes. What problems can account for this poor acceptance? What is the shape of the trash compactor life cycle?

Q: Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions…

A: 1. The label of Aquaphor Baby Healing Ointment provides both informational and promotional details.…

Q: Family brands – these are brands of large wholesalers and retailers. - Eg Wal-Mart, Carrefour.

A: Family Brands - Family brand is where a manufacturer uses the brand name to two or more same…

Q: Should products be dumped/gotten rid of once they hit the decline stage of the Product life Cycle?…

A: In the marketplace, there are plenty of goods and services available. The people who need something…

Q: what is the rational relating to the buyer motivations and influences?

A: Generally, people are rational in buying. The rational buying motives are based on one’s thoughts…

Q: What was the promotional mix used by Coca-Cola to launch the IMC campaign the Coca-Cola Life in the…

A: The new business strategy focuses on choice, convenience, and the consumer. Coca-Cola is evolving…

Q: Find two other examples of brands that use names,words, colours, package shapes or other elements…

A: Vitamin-water sounds healthy, right? Although Vitamin-water has vitamins, it also has thirty-three…

Q: Provide the tagline for the following brands: (provide images)  Walmart Kentucky Fried Chicken…

A: Walmart tagline: Save Money, Live Better is the newest tagline of Walmart  Kentucky Fried Chicken:…

Q: Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment…

A: Please find the answer below.MARKETING MIX: The marketing mix is the collection of variables or…

Q: What is average product ? Explain with appropriate example ?

A: In the production process, output is produced by utilising factors of production; which are; land,…

Q: How should manufacturers deal with consumers immediately after purchase to reduce postpurchase…

A: Post purchase dissonance  is the sensation of disappointment that a client encounters subsequent to…

Q: Does plant based company labels such as “veggie burger, soy milk, or cauliflower rice” confuses…

A: Plant based companies refers to those companies which provides product which are plant based, such…

Q: Besides the good quality and features of a product, what are the factors that intervene or moderate…

A: The consumer decision process assists with understanding the means individuals go through when they…

Q: Create a qualify phase for mobile phones in the product life cycle.

A: Before we proceed to create a qualify phase for mobile phones, let us first define the terms used in…

Q: Hello could you please summarize the brand dilemma's portion of this case ?

A: All companies want to grow and stay relevant in the market. Everyone wants to expand their business…

Q: Calculate the scores for brands B and C. Which brand would this consumer likely choose?

A: The marketer is the person who acts as the chain and link between the customers and the company. He…

Q: You are the brand manager of the newly launched gas stove. The stove has unique feature of having an…

A: The firm from the insurance industry that has been able to compete in an industry with low entry…

Q: Describe the brand positioning of Coca-Cola? 300 to 400 word

A: Coca-Cola, the world’s largest beverage company marked an important change in its marketing strategy…

Q: Based on a retail store that sells clothing for the age between 8 and 40 years . Construct a…

A: Like any other item, Clothing also has its fashion life cycle. Fashions are temporary recurring…

Q: Can a  target market be identifiable, sizable  and accessible, but not consistent with the brand?…

A: A target market is the set of potential customers who are or who maybe interested in products…

Q: Last of the users of a new product in the product life cycle would be 1) early adopters 2) laggards…

A: The product life cycle is the life of a product which is broken in initially four stages namely,…

Q: Discuss how do consumers exercise the word PRODUCT CONTAMINATION. Present an example to discuss…

A: Product contamination - It is the presence of unwanted materials like dust particles and chemical…

Q: Explain how you would measure quality when buying a carwash.

A: A quality wash evaluation report should answer these inquiries:  What is the quality of the item…

Q: For which brand strategy, cannibalization may occur as a side-effect?   Line Extension Brand…

A: Market Cannibalization refers to a marketing phenomenon where the sales of one product of a company…

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.