Should Ferrero's brand managers be optimistic or pessimistic about the Crunch Bar's future? Why? How would you assess its consumer-based brand equity? What common metaphors do consumers use to describe Nestle Crunch Bar?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.