For marketing practitioners, an effective way to measure the differential effect that a brand name has on a customer’s response to a product or its marketing efforts is known as a. Brand Valuation b. Brand Awareness c. Brand Equity d. Brand Perception In Sweden, the famous “Museum of Failure” showcases product failures such as Colgate's Frozen Lasagna and Kellogg Orange Juice flavoured Cereal. Before going into full production and distribution, these new products would have benefitted from the process of a. Test Marketing b. Idea Screening c. Commercialization d. Product Development In Marketing, being able to design and broadcast a comprehensive promotional message to a specified target audience through the use of various media forms a part of an effective a. Public Relations b. Marketing Communication Mix c. Marketing Plan d. Integrated Marketing Communication The pricing strategy that takes into consideration the customer’s needs, motives and perceptions of a potential product or service is known as a. Good Value Pricing b. Cost based Pricing c. Value-Based Pricing d. Value Added Pricing Conglomerates such as Proctor and Gamble and Johnson & Johnson have mastered the art of extending an existing brand name to new or existing product categories using different colours, sizes, ingredients or flavors. This is an example of a. Multi-Brand Extension b. Brand Extension c. Line Extension d. Brand Development With extensive knowledge and experience in their respective fields, institutions such as the Edna Manley College and the Caribbean Maritime University are all described as “Niche Schools” for all of the following reasons EXCEPT a. They can swallow up their larger competitors when the market goes sour or loses momentum b. They can use their limited resources to cater to the needs of customers better than larger institutions. c. They can cater to the needs of their prospective students more effectively and efficiently d. They can tailor their marketing mix specifically to target their prospective students Companies who introduce a new product or service at a low price to gain notoriety and a large market share is practicing a. Product Bundle Pricing b. Market Penetration Pricing c. Captive Product Pricing d. Market Skimming Pricing

For marketing practitioners, an effective way to measure the differential effect that a brand name has on a customer’s response to a product or its marketing efforts is known as a. Brand Valuation b. Brand Awareness c. Brand Equity d. Brand Perception In Sweden, the famous “Museum of Failure” showcases product failures such as Colgate's Frozen Lasagna and Kellogg Orange Juice flavoured Cereal. Before going into full production and distribution, these new products would have benefitted from the process of a. Test Marketing b. Idea Screening c. Commercialization d. Product Development In Marketing, being able to design and broadcast a comprehensive promotional message to a specified target audience through the use of various media forms a part of an effective a. Public Relations b. Marketing Communication Mix c. Marketing Plan d. Integrated Marketing Communication The pricing strategy that takes into consideration the customer’s needs, motives and perceptions of a potential product or service is known as a. Good Value Pricing b. Cost based Pricing c. Value-Based Pricing d. Value Added Pricing Conglomerates such as Proctor and Gamble and Johnson & Johnson have mastered the art of extending an existing brand name to new or existing product categories using different colours, sizes, ingredients or flavors. This is an example of a. Multi-Brand Extension b. Brand Extension c. Line Extension d. Brand Development With extensive knowledge and experience in their respective fields, institutions such as the Edna Manley College and the Caribbean Maritime University are all described as “Niche Schools” for all of the following reasons EXCEPT a. They can swallow up their larger competitors when the market goes sour or loses momentum b. They can use their limited resources to cater to the needs of customers better than larger institutions. c. They can cater to the needs of their prospective students more effectively and efficiently d. They can tailor their marketing mix specifically to target their prospective students Companies who introduce a new product or service at a low price to gain notoriety and a large market share is practicing a. Product Bundle Pricing b. Market Penetration Pricing c. Captive Product Pricing d. Market Skimming Pricing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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For marketing practitioners, an effective way to measure the differential effect that a brand name has on a customer’s response to a product or its marketing efforts is known as

Brand Valuation

Brand Awareness

Brand Equity

Brand Perception

In Sweden, the famous “Museum of Failure” showcases product failures such as Colgate's Frozen Lasagna and Kellogg Orange Juice flavoured Cereal. Before going into full production and distribution, these new products would have benefitted from the process of

Test Marketing

Idea Screening

Commercialization

Product Development

In Marketing, being able to design and broadcast a comprehensive promotional message to a specified target audience through the use of various media forms a part of an effective

Public Relations

Marketing Communication Mix

Marketing Plan

Integrated Marketing Communication

The pricing strategy that takes into consideration the customer’s needs, motives and perceptions of a potential product or service is known as

Good Value Pricing

Cost based Pricing

Value-Based Pricing

Value Added Pricing

Conglomerates such as Proctor and Gamble and Johnson & Johnson have mastered the art of extending an existing brand name to new or existing product categories using different colours, sizes, ingredients or flavors. This is an example of

Multi-Brand Extension

Brand Extension

Line Extension

Brand Development

With extensive knowledge and experience in their respective fields, institutions such as the Edna Manley College and the Caribbean Maritime University are all described as “Niche Schools” for all of the following reasons EXCEPT

They can swallow up their larger competitors when the market goes sour or loses momentum

They can use their limited resources to cater to the needs of customers better than larger institutions.

They can cater to the needs of their prospective students more effectively and efficiently

They can tailor their marketing mix specifically to target their prospective students

Companies who introduce a new product or service at a low price to gain notoriety and a large market share is practicing

Product Bundle Pricing

Market Penetration Pricing

Captive Product Pricing

Market Skimming Pricing

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