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Regarding brand strategies, match the brand strategy with the respective example Slim-Fast carries the Slim-Fast brand name in every product manufactured by the company Mars Inc. sells Snickers, Milky Way, Twix, and M&M, among other products with different brand names Marriott has Residence Inn by Marriott, Courtyard by Marriott, Springhill Suites by Marriott, among other brands Grocery giant Aldi has its own brand and it markets 90% of its products with this brand name A. Private branding B. Sub-branding C. Cobranding D. Individual branding E. Family branding

Regarding brand strategies, match the brand strategy with the respective example Slim-Fast carries the Slim-Fast brand name in every product manufactured by the company Mars Inc. sells Snickers, Milky Way, Twix, and M&M, among other products with different brand names Marriott has Residence Inn by Marriott, Courtyard by Marriott, Springhill Suites by Marriott, among other brands Grocery giant Aldi has its own brand and it markets 90% of its products with this brand name A. Private branding B. Sub-branding C. Cobranding D. Individual branding E. Family branding

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Regarding brand strategies, match the brand strategy with the respective example Slim-Fast carries the Slim - Fast brand name in every product manufactured by the company ▾ Mars Inc. sells Snickers, Milky Way, Twix, and M&M, among other products with different brand names ✓ Marriott has Residence Inn by Marriott, Courtyard by Marriott, Springhill Suites by Marriott, among other brands Grocery giant Aldi has its own brand and it markets 90% of its products with this brand name A. Private branding B. Sub-branding C. Cobranding D. Individual branding E. Family branding
Transcribed Image Text:Regarding brand strategies, match the brand strategy with the respective example Slim-Fast carries the Slim - Fast brand name in every product manufactured by the company ▾ Mars Inc. sells Snickers, Milky Way, Twix, and M&M, among other products with different brand names ✓ Marriott has Residence Inn by Marriott, Courtyard by Marriott, Springhill Suites by Marriott, among other brands Grocery giant Aldi has its own brand and it markets 90% of its products with this brand name A. Private branding B. Sub-branding C. Cobranding D. Individual branding E. Family branding
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