Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging in value creation and the ongoing process ofidentifying value-adding options for consumers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Value creation is the central activity of marketing. Which is not a benefit
to the firm from engaging in value creation and the ongoing process of
identifying value-adding options for consumers? 
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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing