For Furcher Research (Groups) You are part of an upand-coming coffeehouse chain in the United States,and you know that you need 10 participate in competitive intelligence activities 10 learn more about yourcompetitors. Using the Internet, collect at least five distinct pieces of information about either Starbucks a,Dunkin' Donuts that will enable you 10 improve yourmarketing strategy.
For Furcher Research (Groups) You are part of an upand-coming coffeehouse chain in the United States,and you know that you need 10 participate in competitive intelligence activities 10 learn more about yourcompetitors. Using the Internet, collect at least five distinct pieces of information about either Starbucks a,Dunkin' Donuts that will enable you 10 improve yourmarketing strategy.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For Furcher Research (Groups) You are part of an upand-coming coffeehouse chain in the United States,
and you know that you need 10 participate in competitive intelligence activities 10 learn more about your
competitors. Using the Internet, collect at least five distinct pieces of information about either Starbucks a,
Dunkin' Donuts that will enable you 10 improve your
marketing strategy.
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