Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Nielsen surveyed to learn the factors that are important for consumers to choose grocery retailers to shop. For example, about 55% of consumers answered that regularly bought products’ availability (e.g., in-stock) is one of the important factors.
(a) How would you define “loyal consumers” in the grocery market. Please support your idea using the chart and the loyalty matrix.
b) What marketing actions would you do to attract the competing store’s loyal customers?
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