In Gass, 10-25 Minutes for Teams Successful firmshave a competitive advantage because they are ableto identify distinctive competencies and use lhese toaeate differential benefits for !heir customers. Consider your business school or your university. Whatdistinctive competencies does it have? What differential benefits does it provide for students? What is itscompetitive advantage? What are your ideas as to howyour university could improve its competitive position?Write an outline of your ideas.

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.