Discuss how you could determine how consumersactually use the following. How could thisinformation be used to develop marketing strategy?a. Microwaveb. Wrist watchesc. Online banking servicesd. Movies on demande. Hair colorf. Hotel reward points
Discuss how you could determine how consumersactually use the following. How could thisinformation be used to develop marketing strategy?a. Microwaveb. Wrist watchesc. Online banking servicesd. Movies on demande. Hair colorf. Hotel reward points
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss how you could determine how consumers
actually use the following. How could this
information be used to develop marketing strategy?
a. Microwave
b. Wrist watches
c. Online banking services
d. Movies on demand
e. Hair color
f. Hotel reward points
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