How is the business-buying decsion process diferent from the consumer-buyng decn proces Oa Business buying decsions are less formal Ob Bunines buyers tace lscomle buying decsons than consumens d Oc Business o-business maketers keep customers by meeting cuent needs and by emeing with he se the problems Ca The business decision process is shorter than th consumer bying deciin process
How is the business-buying decsion process diferent from the consumer-buyng decn proces Oa Business buying decsions are less formal Ob Bunines buyers tace lscomle buying decsons than consumens d Oc Business o-business maketers keep customers by meeting cuent needs and by emeing with he se the problems Ca The business decision process is shorter than th consumer bying deciin process
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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