Critically discuss this statement referencing the steps for effective communication b. Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
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According to Kotler & Keller, 2016 – “Senders must know what audiences they want to reach and what responses they want to get. They must encode their messages so the target audience can successfully decode them. They must transmit the message through media that reach the target audience and develop feedback channels to monitor the responses. The more the sender’s field of experience overlaps that of the receiver, the more effective the message is likely to be”.
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a. Critically discuss this statement referencing the steps for effective communication
b. Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
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- How would you communicate to a colleague that is sending too many FYI e-mails, sending too may unclear e-mails, or copying too many people on her messages?How does the need for feedback influence a sender’s choice in channel and timing of a message? What are barriers to feedback loop communications?Do messages usually need immediate attention or action?
- Is there a disadvantage to email service providers viewing the messages sent by their customers?The manufacturer of Beats headphones by Dr. Dre decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of these explains a likely breakdown in the communication process here? A) The message was decoded incorrectly. B) The message was not transmitted. C) The message was not received by its intended audience. D) The message was encoded incorrectly. E) The sender was not clearly identified.Predict the outcomes of continous use of the avoiding and competing strategies in a health organization compared with the compromising, accommodating, and problem solving strategies; predict the outcomes of face-to-face communication compared with the use of memoranda communication channel and medicad to dissminate ambiguous and urgent messages.
- Most good will message are fairly long Select one: True False[Band-Aid] Megan and Emily oversee the Band-Aid sales of a large chain retailer where 200 million consumers shop nationally. They are trying to gauge how their sales in Florida compare to the industry on a national level. Band-Aid has national sales of $100 million and the adhesive bandage category overall has national sales of $150 million. In the retailer's Florida stores their Band-Aid sales are $7M, bandage category sales are $13M, and 15 million consumers shop at this chain. Based on the Florida BDI and CDI, Meghan and Emily should: O Stop investing in the sale of all bandages in Florida, as there is a poor outlook O Research the reasons why Band-Aids are performing so poorly in Florida O Continue to invest in marketing Band-Aids in Florida; there is great potential O Invest in Band-Aids but monitor the category closely because in Florida CDI is below the national average O Stop selling Band-Aids in Florida, but keep selling other bandage brandsAn email is one example of electronic messages of Select one: stion O True O False page
- provision of explicit background information that explains the core message Adapting the message to the consumer’s situation and attitude Communication complexity is due to:A health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letterEmail marketing and search engine marketing may have many strategic similarities. One of the differences between email marketing and search engine marketing is that with email marketing firms know in advance who will be receiving their message. Select one: True False