Critically discuss this statement referencing the steps for effective communication b. Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
According to Kotler & Keller, 2016 – “Senders must know what audiences they want to reach and what responses they want to get. They must encode their messages so the target audience can successfully decode them. They must transmit the message through media that reach the target audience and develop feedback channels to monitor the responses. The more the sender’s field of experience overlaps that of the receiver, the more effective the message is likely to be”.
RRequied
a. Critically discuss this statement referencing the steps for effective communication
b. Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
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