Consider the following categories of products: beer, candy bars, and running shoesFor each category, please do the following:identify the basic level, superordinate, and subordinate levels in the taxonomic structureidentify prototypes for each category, and explain your choicesidentify the specific features and associations consumers likely have with the prototypesplease use beer,candy bars and running shoes

Products are of different kinds based on the nature or purpose of the product. Some products are…

Answered: Consider the following categories of…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Consider the following categories of products: beer, candy bars, and running shoes
For each category, please do the following:
1. identify the basic level, superordinate, and subordinate levels in the taxonomic structure
2. identify prototypes for each category, and explain your choices
3. identify the specific features and associations consumers likely have with the prototypes
please use beer,candy bars and running shoes

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