Answered: Does buying Kashi cereal satisfy a… | bartleby

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 4DYMP

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Question

Does buying Kashi cereal satisfy a consumer’s functional or
psychological needs? How might this information help a Kashi brand
manager better promote the product?

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