Answer in four sentences from your reaction on : Sommer says that “recruiting is going to become more like marketing.” Specifically, he advocate that recruiters “ identify micro-segments of either job seekers or job holders that you want to target to bring into your firm, just like a marketing firm would.” The experts at Buck Consultants cast an even wider net. They claim the need for HR to think like marketers will expand beyond recruiting. “HR will evolve the “ internal marketing” role to include social marketing coordination and brand ownership, that is outside talent “buying” into the brand –the- company- to potentially work in the organization, “ they say.
Answer in four sentences from your reaction on : Sommer says that “recruiting is going to become more like marketing.” Specifically, he advocate that recruiters “ identify micro-segments of either job seekers or job holders that you want to target to bring into your firm, just like a marketing firm would.” The experts at Buck Consultants cast an even wider net. They claim the need for HR to think like marketers will expand beyond recruiting. “HR will evolve the “ internal marketing” role to include social marketing coordination and brand ownership, that is outside talent “buying” into the brand –the- company- to potentially work in the organization, “ they say.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer in four sentences from your reaction on :
Sommer says that “recruiting is going to become more like marketing.” Specifically, he advocate that recruiters “ identify micro-segments of either job seekers or job holders that you want to target to bring into your firm, just like a marketing firm would.”
The experts at Buck Consultants cast an even wider net. They claim the need for HR to think like marketers will expand beyond recruiting. “HR will evolve the “ internal marketing” role to include social marketing coordination and brand ownership, that is outside talent “buying” into the brand –the- company- to potentially work in the organization, “ they say.
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