According to one of the videos you watched in class, a marketing technique that associates brands with scents is called: a. Billboard Scenting b. Perceptional learning c. Escape Scenting d. Cognitive learning e. None of the above
According to one of the videos you watched in class, a marketing technique that associates brands with scents is called: a. Billboard Scenting b. Perceptional learning c. Escape Scenting d. Cognitive learning e. None of the above
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to one of the videos you watched in class, a marketing technique that associates brands with scents is called:
a. Billboard Scenting
b. Perceptional learning
c. Escape Scenting
d. Cognitive learning
e. None of the above
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