a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not? Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.
Q1: a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not?
Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.
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