Gillette is launching a new and improved razor for men. Market research has concluded that the promotion campaign for the new razor will generate an awareness level of 80% with the target market of 100 million customers. Among the aware customers who have access to the product in retail stores, 60% will try the product in the next year. Gillette has a distribution of 80% ACV (all commodity volume). Those who try the product will purchase a package of 6 units. What trial volume do you project for Gillette's new razor? 38.8 million 230.4 million 320.6 million 128.7 million
Gillette is launching a new and improved razor for men. Market research has concluded that the promotion campaign for the new razor will generate an awareness level of 80% with the target market of 100 million customers. Among the aware customers who have access to the product in retail stores, 60% will try the product in the next year. Gillette has a distribution of 80% ACV (all commodity volume). Those who try the product will purchase a package of 6 units. What trial volume do you project for Gillette's new razor? 38.8 million 230.4 million 320.6 million 128.7 million
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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Transcribed Image Text:Gillette is launching a new and improved razor for men. Market research has concluded that the promotion
campaign for the new razor will generate an awareness level of 80% with the target market of 100 million
customers. Among the aware customers who have access to the product in retail stores, 60% will try the
product in the next year. Gillette has a distribution of 80% ACV (all commodity volume). Those who try the
product will purchase a package of 6 units. What trial volume do you project for Gillette's new razor?
38.8 million
230.4 million
320.6 million
128.7 million
Transcribed Image Text:Gillette is launching a new and improved razor for men. Market research has concluded that the promotion
campaign for the new razor will generate an awareness level of 80% with the target market of 100 million
customers. Among the aware customers who have access to the product in retail stores, 60% will try the
product in the next year. Gillette has a distribution of 80% ACV (all commodity volume). Those who try the
product will purchase a package of 6 units. How many triers do you project for Gillette's new razor?
52.6 million
25.2 million
12.5 million
38.4 million.
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