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- Q # 2. Compare and contrast major types of consumer's buying decision behavior and give 5 examples of each type. Which buying decision behavior would be involved in the purchase of mobile phones, for a software for your company, for frozen food items, for electronic gadgets?Q3. How senseble positioning helps in competing with streng competitors.?28. What is ambush marketing?
- A decision-making tool that involves weighing the pros and cons of different options is called a _______ analysis. Question 2 options: cost-benefit analysis goals qualitative profit-benefitTo effectively compete in the coffee market with giants like Dunkin Donuts and Tim Hortons, McDonald’s introduced their McCafé to help consumers see them as a viable source for their caffeinated beverages. McDonald’s did this to achieve which goal? Question 1 options: Add new beliefs to the McDonald's brand Add new attitudes to the importance of the McDonald's brand Add new characteristics of self-esteem to the McDonald's brand Add new perspective to the McDonald's brand Next PageExplanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colluding
- Q5) What is "business mean? What is the difference between business and selling? give an example! Explanation it correctly and details5. Conduct an online search to compare small hybrid vehicles (e.g., Toyota Prius, Ford Fusion, Chevrolet Volt) on price, fuel economy, and other specifications. Do you consider the search results structured or unstructured data? Explain.Hi please help me with this question 1. With reference to the case above, discuss different types of customer expectations
- Q.Which stage of the consumer decision process does tension typically occur? 1. Recognize a problem or need 2. Search for information 3. Evaluate and compare options 4. Make the purchase 5. Evaluate the purchase decision3. Phonic has decided to focus on total customer satisfaction as a way of encouraging brand loyalty in a highly competitive marketplace. With this in mind, you've been assigned to analyze three specific issues as you continue working on Phonic's marketing plan. • How (and how often) should Phonic monitor customer satisfaction? • Which customer touch points should Phonic pay particularly close attention to, and Commented [s1]: Touch points are possible opportuniti es for interacting with customers and prospects. why? Consider your answers in the context of Phonic's current situation and the whether objectives it has set. using call centres salespeople, direct contact in shops or shows, company websites, or e-mail.Question 5.1Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation.