(a) A firm wanted to test the effectiveness of its advertisement on sales. It selected a set ofcities which are similar to each other, and randomly divided the cities into two groups. Boththe groups were similar in characteristics. The advertisement was aired for a month in one ofthe groups of cities. The measurement of sales before and after the advertisement was airedwas taken for both the groups. A comparison of these sales amount was made to assess theeffectiveness of the advertisement.(i) Identify the type of experimental design above.(ii) Represent the design in the symbols(iii) What would be the treatment effect, and possible extraneous variables?

(i) We'll utilise the randomised block design in this scenario (RBD).

Answered: (a) A firm wanted to test the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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