4. When the client comes to an agency and says they have a new product they want their targetmarket to know about, then the agency should think about creating an ad with these kind ofappeals in mind: *Hint: you can choose more than one appeal.a. Comparative appealb. Price appealc. News appeald. Popularity appeale. Feature appeal

Advertising appeals typically give evidence or elicit an emotional response that aids in persuading…

Answered: 4. When the client comes to an agency…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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