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A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. another's attitude toward the chosen product.

A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. another's attitude toward the chosen product.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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6. A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. O another's attitude toward the chosen product.
Transcribed Image Text:6. A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. O another's attitude toward the chosen product.
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