1) How does keurig coffee satisfy consumers needs and wants be specific 2) what could be situational analysis for keurig coffee

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A: DECISION TREE

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.