By looking at the image attached answer the following question.Why is each of these behaviors a problem and how could a person handle each of these problem participants? Problems within Focus GroupsFounder and principal re-searcher Robert W. Kahleof Kahle Research Solu-tions Inc., in his bookDominators, Cynics, andWallflowers, dissects typi-cal focus group partici-pants to illuminate waysto modify their problembehaviors. DOMINATORSare all-knowing, quick toanswer, and choose aseat location in order tochallenge the moderatorfor control. CYNICS dis-play negative behaviorsand deride the ideas ofothers. HOSTILES have anagenda of their own andseek corrective action;they are often angry andcombative. INTOXICATEDs are under the influence of something,fidgety and incoherent. PROSELYTIZERS cannot accept that othershold opposing opinions and try to persuade others to their opin-ion. BLATHERERS offer long, off-topic answers and ignore mod-erator cues. JOKERS find every comment source material for anew joke, story, or comical facial expression. FOLLOWERS tend torepeat others' opinions. WALLFLOWERS withdraw both physically>snapshotand verbally. Finally, Co-MODERATORS often engage participantsbefore a discussion starts, ask questions of their own, and seekto befriend or support other participants.Why is each of these behaviors a problem and how wouldyou handle each of these problem participants?www.kahleresearch.com; www.paramountbooks.comActivate WGo to Setting

Answered: Why is each of these behaviors a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

By looking at the image attached answer the following question.

Why is each of these behaviors a problem and how could a person handle each of these problem participants?

Problems within Focus Groups
Founder and principal re-
searcher Robert W. Kahle
of Kahle Research Solu-
tions Inc., in his book
Dominators, Cynics, and
Wallflowers, dissects typi-
cal focus group partici-
pants to illuminate ways
to modify their problem
behaviors. DOMINATORS
are all-knowing, quick to
answer, and choose a
seat location in order to
challenge the moderator
for control. CYNICS dis-
play negative behaviors
and deride the ideas of
others. HOSTILES have an
agenda of their own and
seek corrective action;
they are often angry and
combative. INTOXICATEDs are under the influence of something,
fidgety and incoherent. PROSELYTIZERS cannot accept that others
hold opposing opinions and try to persuade others to their opin-
ion. BLATHERERS offer long, off-topic answers and ignore mod-
erator cues. JOKERS find every comment source material for a
new joke, story, or comical facial expression. FOLLOWERS tend to
repeat others' opinions. WALLFLOWERS withdraw both physically
>snapshot
and verbally. Finally, Co-MODERATORS often engage participants
before a discussion starts, ask questions of their own, and seek
to befriend or support other participants.
Why is each of these behaviors a problem and how would
you handle each of these problem participants?
www.kahleresearch.com; www.paramountbooks.com
Activate W
Go to Setting

Expert Solution

Background

Note: Since the second part of the question asks for a personal opinion, it is subjective. As per the Bartleby guidelines, subjective questions are not answered. We will answer the first component for you.

Marketing research can be detailed as research that is done to collect market information. It is done to analyze the findings and interpret them to be used for the formulation of marketing strategies.

The market research method tells about the methodology used for the conduction of the research. It tells what methods of data collection have been used to gather information from the prospective buyers which become the participants in the study.