When the researcher has only one or a small number of research objectives that can be addressed in asingle study, that study is referred to as   options are    research project research program research assessment research snapshot

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When the researcher has only one or a small number of research objectives that can be addressed in asingle study, that study is referred to as

 

options are 

 

research project

research program

research assessment

research snapshot

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