Among the random and non-random sampling techniques that we have, which do you think is the most efficient for qualitative researches? Choose one sampling technique and provide justification for your response. CHOOSE ONE from random and non-random sampling: • simple random sampling • systematic sampling • stratified sampling • cluster sampling • convenience sampling • purposive sampling • quota sampling • snowball sampling
Among the random and non-random sampling techniques that we have, which do you think is the most efficient for qualitative researches? Choose one sampling technique and provide justification for your response. CHOOSE ONE from random and non-random sampling: • simple random sampling • systematic sampling • stratified sampling • cluster sampling • convenience sampling • purposive sampling • quota sampling • snowball sampling
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Among the random and non-random sampling techniques that we have, which do you think is the most efficient for qualitative researches? Choose one sampling technique and provide justification for your response.
CHOOSE ONE from random and non-random sampling:
• simple random sampling
• systematic sampling
• stratified sampling
• cluster sampling
• convenience sampling
• purposive sampling
• quota sampling
• snowball sampling
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