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1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer

1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire.

2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question.

3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.

Khale-G Biscuit Company Limited Khale-G is a reputed biscuit company in Pakistan. It has been a market leader in this industry for nearly 4 decades. Khale-G has managed to lead the industry through innovation and aggressive marketing techniques. The company invests a large portion of its profit in the research and development (R&D) activities to stay ahead in offering an exotic range of products. Simultaneously, it also invests a significant portion of its revenue in advertisements in the national and local print, radio, television and online media. The results of its activities are evident from the fact that it commands a market share of about 78.6% of the total biscuit market. In view of the recent global pandemic, COVID-19, the sale of biscuits, like other consumer goods has fallen sharply in the entire world. The situation in Pakistan and in the biscuit industry is no different. Disruptions in sales in Pakistan is nothing new, given the poor infrastructure of the company and its long history of getting into wars with its neighbour India. Therefore, companies in Pakistan know, to some extent, as to how things will turn up in the future after the pandemic is brought under control. Given the infectious nature of the pandemic, unlike in many countries of the world, Pakistan has still not announced complete lockdown. It is however believed, that Pakistan may announce lockdown in a few days. As part of its regular R&D activities, recently, Khale-G has come up with 4 new flavours for biscuits. These are: bomb-choco, rocket-orange, bullet-coffee and missile-vanilla. It is thinking of launching a few of these new flavours in the market when the COVID-19 situation improves. The company wants to know which flavours to launch and whether the premium segment customers would be more interested in these flavours.
Transcribed Image Text:Khale-G Biscuit Company Limited Khale-G is a reputed biscuit company in Pakistan. It has been a market leader in this industry for nearly 4 decades. Khale-G has managed to lead the industry through innovation and aggressive marketing techniques. The company invests a large portion of its profit in the research and development (R&D) activities to stay ahead in offering an exotic range of products. Simultaneously, it also invests a significant portion of its revenue in advertisements in the national and local print, radio, television and online media. The results of its activities are evident from the fact that it commands a market share of about 78.6% of the total biscuit market. In view of the recent global pandemic, COVID-19, the sale of biscuits, like other consumer goods has fallen sharply in the entire world. The situation in Pakistan and in the biscuit industry is no different. Disruptions in sales in Pakistan is nothing new, given the poor infrastructure of the company and its long history of getting into wars with its neighbour India. Therefore, companies in Pakistan know, to some extent, as to how things will turn up in the future after the pandemic is brought under control. Given the infectious nature of the pandemic, unlike in many countries of the world, Pakistan has still not announced complete lockdown. It is however believed, that Pakistan may announce lockdown in a few days. As part of its regular R&D activities, recently, Khale-G has come up with 4 new flavours for biscuits. These are: bomb-choco, rocket-orange, bullet-coffee and missile-vanilla. It is thinking of launching a few of these new flavours in the market when the COVID-19 situation improves. The company wants to know which flavours to launch and whether the premium segment customers would be more interested in these flavours.
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