1.Evaluate Ferrero Australia Marketing Strategy. 2. How can Ferrero use new technology to make its producy better? 3. Specify Ferrero's target market? Who are its customers? 4. Explain the 4 segmentation variables
1.Evaluate Ferrero Australia Marketing Strategy. 2. How can Ferrero use new technology to make its producy better? 3. Specify Ferrero's target market? Who are its customers? 4. Explain the 4 segmentation variables
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.Evaluate Ferrero Australia Marketing Strategy.
2. How can Ferrero use new technology to make its producy better?
3. Specify Ferrero's target market? Who are its customers?
4. Explain the 4 segmentation variables
5. Explain targeting, positioning and target market strategies? Provide examples
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