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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Chinese internet giant ByteDance has reportedly raked in over US$110 billion in sales for 2023, Bloomberg reported, citing people familiar with the matter. That means ByteDance would potentially surpass Tencent, which is on track to earn US$86 billion in revenue this year. The news comes after ByteDance – which owns TikTok and Douyin – reportedly closed its revenue gap with Meta in the second quarter of this year, posting US$29 billion in revenue and a 40% year-on-year growth for the quarter. Currently valued at US$225 billion, the Chinese company is also the most valuable privately owned startup globally, according to CB Insights’ research. While ByteDance doesn’t disclose profitability figures, Financial Times previously reported that its EBITDA soared 79% to US$25 billion in 2022. According to The Information, 80% of the company’s revenue comes from the domestic market, with the rest from international markets. However, TikTok aims to replicate Douyin’s local strategy of merging…
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Reuters) - Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters. The iPhone maker’s automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when it first started to design its own vehicle from scratch. At one point, Apple drew back the effort to focus on software and reassessed its goals. Doug Field, an Apple veteran who had worked at Tesla Inc, returned to oversee the project in 2018 and laid off 190 people from the team in 2019. Since then, Apple has progressed enough that it now aims to build a vehicle for consumers, two people familiar with the effort said, asking not to be named because Apple’s plans are not public. Apple’s goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc’s Waymo, which has built robo-taxis to carry passengers for a driverless…
Identify and describe an American firm of your choice that is challenged in its production operations to support its basic business needs to manufacture a high-quality product, safely, within budget, and on schedule. Its operations management is characterized by a culture that supports the vision and mission statements. This business problem (its production operations) includes a mismanaged supply chain, massive overtime wage payouts to make up for lost time injuries, increasing turnover and no shows at the work site, and where there is a spike in customer complaints resulting in business loss and narrowing profit margins. As a decision maker, what action plan would you recommend to the senior leadership of the organization to take it from its current conditions to bring it closer to its ideal operating conditions (to become a company known for zero-defects, excellence in supply chain management, customer satisfaction, safe and reliable high-quality products, value to the customer,…
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This is for my internatioinal Business: Q:What are the three components of global competitive product definition?

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