Four companies dominate the higher education textbook market: Pearson, McGraw-Hill Education, Cengage, and Wiley. College textbooks can be an expensive addition to the cost of higher education. College textbook prices have increased at a rate of three times inflation since 1977. The current average cost of a college textbook is $175. In recent years, the introduction of online textbooks and opensource materials have disrupted this market and changed some of its characteristics. 2. With the advent of online textbooks and opensource textbooks, how did the market change? Again, answer the three big questions and the market type. In your response, include three ways the industry has changed.
Textbooks and the Internet
Four companies dominate the higher education textbook market: Pearson, McGraw-Hill Education, Cengage, and Wiley. College textbooks can be an expensive addition to the cost of higher education. College textbook prices have increased at a rate of three times inflation since 1977. The current average cost of a college textbook is $175. In recent years, the introduction of online textbooks and opensource materials have disrupted this market and changed some of its characteristics.
2. With the advent of online textbooks and opensource textbooks, how did the market change? Again, answer the three big questions and the market type. In your response, include three ways the industry has changed.
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
