A company that offers a subscription service for dog toys and treats is struggling because people would rather pick out the toys and treats for their animals themselves. Although it has some very loyal subscribers, the company decided to gradually cut back on its services and offer its subscribers a lower subscription rate. Eventually, the company plans to stop offering the service if sales continue to drop. This is known as a strategy. Multiple Choice phase-out rapid decline loss control loss leader growth management
A company that offers a subscription service for dog toys and treats is struggling because people would rather pick out the toys and treats for their animals themselves. Although it has some very loyal subscribers, the company decided to gradually cut back on its services and offer its subscribers a lower subscription rate. Eventually, the company plans to stop offering the service if sales continue to drop. This is known as a strategy. Multiple Choice phase-out rapid decline loss control loss leader growth management
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company that offers a subscription service for dog toys and treats is struggling because people would rather pick out the toys and treats for their animals themselves. Although it has some very loyal subscribers, the company decided to gradually cut back on its services and offer its subscribers a lower subscription rate. Eventually, the company plans to stop offering the service if sales continue to drop. This is known as a ________ strategy.
Transcribed Image Text:A company that offers a subscription service for dog toys and treats is struggling because people would rather pick out the toys and treats for their animals themselves. Although it has some very loyal subscribers, the
company decided to gradually cut back on its services and offer its subscribers a lower subscription rate. Eventually, the company plans to stop offering the service if sales continue to drop. This is known as a
strategy.
Multiple Choice
O
phase-out
rapid decline
loss control
loss leader
growth management
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