1. Your potential target and customer segmentation with focus on Digital solutions                                                   i.      Actual customers                                                 ii.      Potential customers                                               iii.      Aspirational customer   2.                  Potential approach to close your segmentation and identification of ¨personas¨                                                   i.      Bundling                                                 ii.      Portfolio                                               iii.      Product line                                                iv.      Promotions or incentives

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.