Answered: Recognize key drivers of change in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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•Recognize key drivers of change in selling and sales management. •Understand best practices in selling. •Explain historical basis for stereotypical views of selling. •Outline stages in organizational buyer decision making.

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Introduction

Disclaimer: since you have asked multiple questions, we will solve the first three questions for you. You can post the question you need the answer for or only mention the question number.

Sales is a process of influencing a customer to take the action of purchase. It is the part of marketing.

There are various channels of sales like personal sales, email sales, phone, etc. Sales is mostly done for high valued products with high margins.