Which one of the following should address the short run decisions of a retailer? a. Consumers O b. Legal restrictions O c. Merchandise management O d. Seasonality
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- This responsibility of the retail buyer refers to his task of identifying possible trending products that should be sold in the store. a. Creating a merchandise plan b. Displaying products at point of sale c. Selecting suppliers d. Analyzing market opportunities1- Identify from the following options the factor that forces the producers and the retailers to offer the best product and services to the customers. a. Product assortment b. Retail Competition c. Retail format d. Price promotionA retail marketing decision that includes the wide selection of brands, sizes, and designs of goods to be offered to customers is related ____________________________. a. Pricing b. Selection of target market c. Product assortment d. Place Clear my choice
- Which one of the following is the reason for elastic consumers that the retailers should understand while fixing retail price? a. Purchase urgency is low O b. Consumers are price insensitive O c. Purchase urgency is high O d. There are no substitutesWhich of the following is NOT one of the ways retailers help get products to the customers? a. Retailers increase the variety of choices available to the consumer. b. Retailers provide efficiency and effectiveness to keep products at or below the “manufacturer’s suggested retail price.” c. Retailers provide moving, sorting and handling goods as they become specialists in this area. d. Retailers reduce the number of transactions for manufacturersMarket place openings that other retailers have not yet capitalized are: a. Opportunities b. Threats c. Weaknesses d. Strengths
- The central business activity of a retailer is the Select one: a. Depreciating of long-term assets. b. Buying and selling inventory. c. Issuing of common stock. d. Paying dividends.45- The following are the reasons for the increasing demand for food item/product retailers, except a. Consumer's changing lifestyles b. Increase in the purchasing power of consumers c. Lack of food supply d. The busy schedule of consumersYummy Yogurt Shop recently opened stores on the East Coast. To market its products, the company sent a news release to local magazines along the eastern seaboard. Many of the publications included stories on the shop free of charge in the next edition. What is Yummy Yogurt shop using to advertise its products? 36) ______ A) personal selling B) polybagging C) in-store sampling D) sponsorship E) publicity
- Marketing efforts create favorable conditions for: choose one: a. Goods distribution B. Sell the goods C. Goods manufacturing Dr.. Goods storageCustomers buy from stores and firms that offer the highest Select one: a. both B and C b. value for the dollar c. customer perceived value d. level of customer satisfactionWhat is meant by the following concepts? a. Electronic Marketing. b. Fully digital products. c. Subscriptions form