ummy Yogurt Shop recently opened stores on the East Coast. To market its products, the company sent a news release to local magazines along the eastern seaboard. Many of the publications included stories on the shop free of charge in the next edition. What is Yummy Yogurt shop using to advertise its products? 36) ______ A) personal selling B) polybagging C) in-store sampling D) sponsorship E) publicity
ummy Yogurt Shop recently opened stores on the East Coast. To market its products, the company sent a news release to local magazines along the eastern seaboard. Many of the publications included stories on the shop free of charge in the next edition. What is Yummy Yogurt shop using to advertise its products? 36) ______ A) personal selling B) polybagging C) in-store sampling D) sponsorship E) publicity
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Yummy Yogurt Shop recently opened stores on the East Coast. To market its products, the company sent a news release to local magazines along the eastern seaboard. Many of the publications included stories on the shop free of charge in the next edition. What is Yummy Yogurt shop using to advertise its products?
36) ______
A) personal selling
B) polybagging
C) in-store sampling
D) sponsorship
E) publicity
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