Divide the following list of topics among you, team and ask each person to be responsible for developing a set of questions to ask duting the intervievv to learn about the company's p,ogram: • What customer segments the company targets. • How it determines customer needs and wants. • What products it offers, including features, benefits, and goals for custome, satisfaction. • What it's pricing strategies are. • How it uses inte,active content to engage customers. • How it distributes products and whether it has encountered any problems. • How ii determines whether the needs and wants of customers are being met • Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if these are areas of concern to the organization. If so, how do they address them in their organization's actillities? If no1. ask if they have any plans to move in this direction in the future and, if so, how
Divide the following list of topics among you, team
and ask each person to be responsible for developing
a set of questions to ask duting the intervievv to learn
about the company's p,ogram:
• What customer segments the company targets. • How it determines customer needs and wants.
• What products it offers, including features, benefits,
and goals for custome, satisfaction.
• What it's pricing strategies are.
• How it uses inte,active content to engage customers.
• How it distributes products and whether it has encountered any problems.
• How ii determines whether the needs and wants of
customers are being met
• Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if
these are areas of concern to the organization. If
so, how do they address them in their organization's
actillities? If no1. ask if they have any plans to move
in this direction in the future and, if so, how
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