are significant differences between B2B and B2C marketing. conduct additional research in order to describe the difference B2B and B2C markeing in terms of market structure

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1.there are significant differences between B2B and B2C marketing. conduct additional research in order to describe the difference B2B and B2C markeing in terms of market structure. 

 

2. explain the five stages of relationship building in B2B and B2C marketing with the use of a practical examples.

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