1. You are required read the case above crispy krepe doughnuts 2015 to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees.Which of the each components and explain;1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are employees a valuable asset of the firm? 2. Quality of the writing of the proposed mission statement with Mission statement analysis –conclusion- Correct conclusion with reason. Krispy Kreme Doughnuts, Inc., 2015www.krispykreme.com, KKDMyManagementl ab® Headquartered in Winston-Salem, North Carolina, Krispy Kreme Doughnuts (KKD)serves doughnuts and coffee as well as other snack items. The company has locationsFor additional assurance of in 23 different countries. Many Krispy Kreme shops are factory shops where customerslearning questions which prove can watch doughnuts being made and purchase fresh hot doughnuts as well. The factoryyou understand and are able to stores are responsible for servicing local grocery stores and convenience stores. The KKapply the strategic concepts in Supply Chain provides raw materials for both franchise and company-owned stores in thethis case, go to the assignment doughnut-making process. Krispy Kreme storeowners must purchase all materials fromKK Supply Chain. Krispy Kreme reported total revenues in fiscal year end February 2015of $490 million (up from $460 million the prior year) with about 90 percent of revenuessection of your MyLab.derived from the United States.For the fiscal first quarter (Q1) of 2015, Krispy Kreme's revenue rose 9 percent year-over-year to $132.5 million, driven almost entirely by a 17.3 percent increase in KrispyKreme's store count. For that quarter, the company's domestic same-store sales rose5.2 percent, but its international franchise same-store sales declined 1.7 percent. Overall forQ1 of 2015, the company's adjusted net income was $16.6 million, or $0.24 per share. Thecompany's EPS number was up at least by the KKD buying back 391,300 shares of its stockfor $7.4 million.Copyright by Fred David Books LLC. www.strategyclub.com (Written by Forest R. David)HistoryKrispy Kreme traces its roots back to 1933 when Vernon Rudolph bought a doughnut shop inPaducah, Kentucky. After selling doughnuts in Kentucky, Tennessee, and West Virginia, the storeknown today as Krispy Kreme was moved to Winston-Salem. Krispy Kreme doughnuts weresold to grocery stores at first, but became so popular with customers that they requested theoption to buy the doughnuts fresh and hot from the store, thus launching the doughnut factoryretail store and selling directly to the public.Krispy Kreme grew quickly over the next four decades before being sold to Beatrice FoodsCompany in 1976. Shortly after the purchase by Beatrice, in 1982, several Krispy Kreme fran-chisees purchased the company back from Beatrice Foods and quickly established the currentDoughnut Theater style of factory stores where by customers can watch doughnuts being made.It was not until 1996 that KKD finally expanded outside the Southeast by opening a store in NewYork City, followed in 2001 by opening its first store outside the United States, in Canada. Thecompany went public with its IPO launch in April 2000.In the United Kingdom, KKD just concocted a single, gigantic box that holds 2,400 dough-nuts. The box (11.4 feet by 3 feet) was filled with doughnuts and required eight KKD employeesto deliver it to 360 Resourcing Solutions. The box was part of a promotion for the new "KrispyKreme Occasions" division that customizes doughnut offerings for corporate events or specialoccasions such as weddings and other celebrations. The division sells doughnut “towers" for spe-cial events or even personalized doughnuts with customized, chocolate nameplates or corporatelogos. The company has no plans to create another box, but it is happy to sell 100 of the so-calleddouble-dozen bOxes for about $2,600.Krispy Kreme opened its first store in India in 2013 in Bangalore, Karnataka, and nowthere are seven in that city. Also in 2013, KKD began opening stores in Colombia, with aof 25 planned, as theopened its first store in Taipei, Taiwan. In 2014, KKD opened its first shop in Chennai insouthern India.South American country for the company. In late 2013, KKICASE 1• KRISPY KREME DOUGHNUTS, INC., 201539Internal IssuesVision/MissionKrispy Kreme Doughnuts does not appear to have a published vision statement. The company'smission statement, however, is given as follows:Consumers are our lifeblood, the center of the doughnutThere is no substitute for quality in our service to consumersImpeccable presentation is critical wherever Krispy Kreme is soldWe must produce a collaborative team effort that is unexcelledWe must cast the best possible image in all that we doWe must never settle for "second best;" we deliver on our commitmentsWe must coach our team to ever-better results. (Source: Company documents)DistributionKrispy Kreme doughnuts are sold in KKD stores, grocery stores, convenience stores, gas stations,Walmart, and Target stores in the United States. Internationally, the doughnuts are sold in Loblawssupermarkets, Petro-Canada gas stations, and as freestanding stores in Canada, along with BPService Stations and BP Travel Centers and 7-Eleven stores in Australia. In the United Kingdom,Tesco supermarkets, Tesco Extra, and most Tesco service stations carry KKD products, and servicestations Moto, Welcome Break, and Road Chef also carry self-service KKD cabinets. Today, KKDhas locations in the United Kingdom, Australia, Turkey, the Dominican Republic, Kuwait, Mexico,Puerto Rico, Taiwan, South Korea, Malaysia, Thailand, Indonesia, the Philippines, Japan, China,the United Arab Emirates, Qatar, Saudi Arabia, Bahrain, Hong Kong, and Ethiopia.Organizational StructureAs illustrated in Exhibit 1, KKD basically has two segments: USA and International. Note thecompany does not have a Chief Operating Officer (COO), Chief Administrative Officer (CAO),or Chief Strategy Officer (CSO). However, KKD reports revenues by geographic region, but isnot structured geographically. In fact, the company appears to be structurally functionally, ratherthan divisionally.

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1. You are required read the case above crispy krepe doughnuts 2015 to propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. Which of the each components and explain; 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are employees a valuable asset of the firm? 2. Quality of the writing of the proposed mission statement with Mission statement analysis –conclusion- Correct conclusion with reason.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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